miathomsett.com

CNIB

miathoms — Fri, 21 May 2010 00:40:38 +0000

Campaign for the Canadian National Institute for the Blind.

Director: Doug Pray

Canada’s National Brewers

miathoms — Fri, 21 May 2010 00:33:50 +0000

YMCA

miathoms — Fri, 21 May 2010 00:19:27 +0000

Over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down. This campaign asks us to take a step back and consider what community used to be, and more importantly, where it’s going.

Teaser posters went up around the city, asking questions about the state of our community. People were led to wheredidcommunitygo.com where they could watch a short animated video that pointed out how disjointed we all have become, and resolved with the YMCA’s new tagline, ‘Bringing people together’. It also aired on TV as a 60 second spot.

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Directed by Isaac King at Headgear

Print ads spoke about the importance of physical activity for building healthy communities.

To encourage strangers to get together and play, hopscotch games, ping pong and foosball tables were placed throughout downtown Vancouver.

Watch the campaign video here:

Scratch & Win

miathoms — Fri, 21 May 2010 00:07:52 +0000

Campaign for the All that Glitters scratch card.

Directed by Richard Farmer

Vancity

miathoms — Sun, 26 Jul 2009 22:55:51 +0000

An ice sculpture was used to promote a low mortgage rate that Vancity was offering for a short time.

Joey Restaurants

miathoms — Tue, 21 Jul 2009 00:46:41 +0000

Help Child Soldiers

miathoms — Wed, 08 Apr 2009 14:22:38 +0000

Common perception is that Canada is a giving nation. But truth is, we are one of the least philanthropic countries in the world. Our blatant apathy makes it difficult for organizations like War Child to attract new members to support their cause. In this campaign we wanted to prove that we’re supporting the problem if we’re doing nothing to stop it.

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Web Video

Director: Henry Lu

Integrated Video

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Posters and stencils led people to www.helpchildsoldiers.com.

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A weapon donation box was sent to key media and bloggers. Instructions asked them to find a used knife, place it in the box, and send it to a child soldier in Uganda. The campaign message was revealed when they opened the box.
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When users tried to click “no”, their cursor would automatically shift to the left and click “yes”.
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Users could get involved in the campaign themselves by printing posters, stencils and signing an online petition. To date, the petition has gained over 1,300 signatures.

Tetley Iced

miathoms — Sun, 05 Apr 2009 14:25:12 +0000

Most iced teas in this category are full of artificial sweeteners, colours and preservatives.
Tetley Iced is 100% natural.
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Director: Mark Zibert

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Camp Okutta

miathoms — Sun, 05 Apr 2009 12:57:47 +0000

In this campaign, we created a fictitious summer camp called “Camp Okutta” to draw attention to the 300,000 child soldiers fighting in conflict worldwide. We wanted to prove that we wouldn’t stand for it here, but it’s happening all over the world.

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Web Video

Director: Henry Lu

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Campaign Video

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A community-style kids camp poster was designed to attract the attention of parents. We posted them in community centres, in shopping malls, bus stops and other locations where parents would see them.

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A team of young camp counselors were hired to hand out Camp Okutta brochures downtown and in residential neighbourhoods.

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Okutta’s website offers parents a comprehensive tour of the camp.

View website at www.campokutta.com

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Awards

miathoms — Sun, 05 Apr 2009 02:14:06 +0000

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One Show pencils, Communication Arts, London International Awards, Cannes, Shots, Bessies, Marketing Awards, ADCC, etc.