miathomsett.com
Camp Okutta

In this campaign, we created a fictitious summer camp called “Camp Okutta” to draw attention to the 300,000 child soldiers fighting in conflict worldwide. We wanted to prove that we wouldn’t stand for it here, but it’s happening all over the world.

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Web Video

Director: Henry Lu

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Campaign Video

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A community-style kids camp poster was designed to attract the attention of parents. We posted them in community centres, in shopping malls, bus stops and other locations where parents would see them.

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A team of young camp counselors were hired to hand out Camp Okutta brochures downtown and in residential neighbourhoods.

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Okutta’s website offers parents a comprehensive tour of the camp.

View website at www.campokutta.com

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